Kontroltek Brand Refresh 2021

Celebrating 10 Years of Kontroltek

When Kontroltek was founded in 2011, a lot of things were done at speed. It was about getting things off the ground. But, even when racing against the clock, thought was put into every decision.

This also included the brand. The logo is based on a transistor symbol and the colours were chosen to help us stand out. Yes, we’re the purple company — a colour that is often associated with ambition.

So, that’s where the brand was at. And it hadn’t really been touched since, until a couple of years ago. As Kontroltek has grown, we’ve brought on new members of staff. This included marketing officers and designers, who had been given the go-ahead to modernise the brand as time moved on. Most changes have been subtle up until this point.

What’s New?

Okay, we include the following in our brand:

  • Logos and crests
  • Colours
  • Typography (font)
  • Tone of voice

And then some other things like personality, culture and service.

Main Crest

Our new logo shown in its largest format. Featuring the iconic “K” transistor-inspired symbol with our new logotype. Where the K symbol appears, the logotype will be unaltered.

Horizontal

The logo will appear in this format when required in a horizontal space, such as our website menu. Our aim for this brand was to keep the logo as responsive as possible for digital use.

Logotype

Where the “K” symbol does not appear, you will see the K incorporated into the logotype. This format will only be seen where the symbol may not fit.

Brandmark

This is the big one. As we’re sure you can see, we have a new logo and crest. It was important to us that we modernised the existing logo without losing too much of its origin story.

The original Kontroltek logo is an adaptation on a transistor symbol, and we have further inspired the new symbol from this while bringing in a modern, responsive brand mark for Kontroltek.

The new logo partners in nicely with new and future projects we have in the pipeline, including soon to be launching sister company, Kontrolmek.

Expect to see this on our website, social media, emails, uniform and vans soon.

Colours

The colours of Kontroltek were updated a while back, to ensure we had an attractive palette. No more different, purple-coloured shirts for our staff!

Kontroltek’s colour scheme has always been a unique wash of purples and pinks, but we wanted to look for some more contrast so we could make our design stand ahead of competitors. So, we added a deep, dark purple and contrasted it with a bright, neon pink. You won’t miss that in a hurry.

Typography (Font)

We’re using the one font now: Work Sans. This was brought on board when the new Kontroltek website was launched last April 2020. It’s friendly, relaxed and maybe a bit informal.

We needed a clean, responsive and recognisable font to increase our online presence and build a fast, accessible sight. Work Sans offered all of this with the addition of looking fantastic in large and small formats.

We feel like Work Sans helps our personality and service shine through. So, when you read what we write, you think that’s what we sound like too.

Van Graphics

Soon you may find yourself driving alongside one of our brand new Kontroltek vans. We’re adding a number of newer, larger and more efficient vans to our fleet.

With the addition of the larger vans in the fleet, we are now able to collect larger items from our customers with better fuel efficiency, minimising your costs.

They will all feature our simplified brand livery, and you definitely wont miss the neon pink.

Tone of Voice

Lewys from marketing joined Kontroltek in 2019. And he was tasked with building a lot of things from the ground up. So, early on, Andrew had him sit in with staff members from all departments. He was tasked to listen.

By listening, Lewys could get a real feel for what Kontroltek was about. One of the things he learned was the way we talk. For example, customer support keeps it friendly but can bring out the jargon when needed. Engineers often get technical but like having a laugh too.

So, that language is our tone of voice. We hope it mirrors your day-to-day conversations at work.

Personality, Culture and Service

Not much is changing here. We’re getting a lot more digital — web, social media (do you follow us?), emails, etc. But who we are, how we treat our customers and what we care about are still the same.

Kontroltek is and always will be a people’s business. We hire clever, friendly people and form great relationships with customers who work at manufacturers and help them solve their problems. Mainly, repairs.

Why now?

This year, Kontroltek turns 10 years old. It’s been a great journey and especially with the recent challenges of Brexit and COVID-19, we wanted to look ahead. Never waste a good crisis.

So, these changes in our brand only reflect some of the more tangible changes that are happening at the company. Hopefully, you like the new brand and customers of the future find it approachable and easy to connect with.

Lewys Gammond Phillips

Lewys Gammond Phillips

Marketing Officer, Kontroltek Ltd

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